Some Faces

Jonathan Halata

Jonathan Halata is the Founder and Managing Partner at Vicar+Tart.

Vicar+Tart is a natural extension of Jonathan Halata’s innovative leadership. He brings years of experience developing business driven opportunities for clients. All rooted in not-so-obvious insights + ideas. He pioneered the Vicar+Tart business model – combining the services of a 2.0 Ad Agency and Management Consulting firm with the shared risk model of a venture capitalist. What we Vicars and Tarts refer to as The Ad(Venture)… Redrawing organizational lines and bringing down the most obtrusive boundaries found in any new venture. Whether a start-up or an established blue-chip, from conception to execution, globally or locally – Jonathan has put Vicar+Tart in the unique position to build sustainable and legendary success stories.

Prior to founding V+T, his multinational work at Omnicom Group with high-profile clients (PepsiCo, Bayer HealthCare, MasterCard, Best Buy, and Pfizer among others) across a spectrum of industries has garnered Jonathan a reputation as a strategic thinker with the unique ability to unleash potential in people, products and brands.

Bill Dertilis

Bill Dertilis is a Partner at Vicar+Tart. When he’s not on a quest to discover the next big idea or opportunity, Bill can be found in his rooftop, urban studio crafting forward-thinking client strategies and action plans.

Bill Dertilis joins Vicar + Tart after 8 years of Senior Brand Management at CPG giant L’Oreal Group in North America and Europe. Having led numerous successful brands within the group, including the development and launch of L’Oreal Paris’ first skincare brand for men, Men Expert, Bill received industry recognition as a two-time Marketing Association Award winner in 2007 for his brands ground-breaking creative campaigns. Prior to joining Vicar+Tart, Bill was the Associate Publisher and Director of Marketing and Brand Development at New York-based Zink Magazine, a high-end photo-forward fashion, beauty and lifestyle magazine that targets the creative and artistic elite. With diverse international work experience, Bill brings a passion for branding and communication, and knows how to effectively run an image-based business.

Marco Iannucci

Marco Iannucci is a Partner at Vicar+Tart. When he’s not putting out the unavoidable fires in various ventures, Marco can be found in his secret layer leading all Product Development, Marketing and Sales tactical initiatives.

Marco Iannucci joined Vicar + Tart after a four year stint as a Global Product Director at the luxury packaged goods giant, L’Oreal Paris. His reputation there as a marketing and sales “shaker-upper” was indisputable – having managed countless brands representing tens of millions in sales and 8-digit annual budgets. His primary responsibilities included the management of forecasting and operational management teams across multiple brands. He most recently launched Men Expert, the first Male-only brand, in Canada with great success. Prior to L’Oreal, Marco was at Mercedes-Benz developing communications strategies for various product launches in the Americas.

Jennifer Romney

Jennifer Romney is a Partner at Vicar+Tart. When she’s not mastering the art (and science) of a global product launch for our clients, Jenn can almost always be found in the nearest body of water searching for the perfect break on her longboard. 
 
Jenn is a marketing executive with an 18-year track record of driving superior results for consumer businesses. She has a particular passion for new markets/products, growth strategies, branding & positioning, and strategic planning in the consumer packaged goods, software and financial services categories. Jenn joins The ad(Venture) Agency after 17 years of senior management at General Mills, INTUIT, and Visa… among others.

Serena Saitas

Serena Saitas is a Partner and Business Strategy Leader at Vicar+Tart. When she’s not jet setting around the world advising on corporate and brand strategy, Serena can often be found in her upcountry ThinkTank - distilling opportunities from insights for clients.

She has demonstrated skills in global brand and strategy development using thoughtful research and analytical methods for top Fortune 500 clients including GE, Delta Airlines, Oppenheimer, Morgan Stanley, Bayer, Gillette, AT&T Wireless and General Motors. By uncovering relevant and valuable insights from the field she turns those findings into actionable points of competitive advantage. Serena is also a qualitative research expert with over fifteen years of in-field research. Serena is an accomplished public speaker and lecturer at Boston University.

Rhonda Spencer

Rhonda is a Creative Director at Vicar+Tart. When she’s not translating insights into breakthrough creative, Rhonda can often be found in her out-of-state playground creating BIG ideas.

Rhonda is focused on providing scalable and targeted solutions for clients across all channels with a particular emphasis in New + Emerging Media and Interactive Media. She has led innovative design efforts for Bebe Clothing, Kodak, The Gap, Apple, Columbia Sportswear, Kindercare among many others. Prior to V+T, Rhonda was the Senior Designer for Williams-Sonoma online and Kodak Easy Share Gallery, and helped them establish their brand and online presence. Throughout the years Rhonda’s main focus in her work has always been to help her clients achieve better brand strategy through visual brand strength. With an emphasis on focused design and customer experience in interactive and print design, she keeps her work human and accessible, and creates concepts that are targeted and memorable.

Amber Eyerly

Amber is a Partner and Director of Publicity at Vicar+Tart. When she’s not mingling with A-, B-, C-, D- and yes, Z-listers, Amber can often be found out-and-about finding fresh ways to score headline stories.

Amber’s public relations experience spans multiple disciplines, including consumer, entertainment and corporate communications. Currently, Amber leads the team responsible for consumer and broadening programs for Microsoft Xbox. In addition to her work with Xbox, Amber undertook the first integrated efforts by Microsoft bringing together six-different divisions to streamline media relations and build stronger relationships with targeted media. Prior to Microsoft, Amber worked on award-winning campaigns for National Geographic, Bank of America, Embassy Suites Hotels, Kodak and more. Amber is known for her creative approach and bringing down barriers to create thought provoking campaigns to meet the needs of sophisticated client programs. Prior to a career in public relations, Amber spent several years performing with Second City in New York and integrates improvisation into her everyday.